Study Finds Low Awareness and Apathy Toward Bird Flu Threats Among Americans

A recent study published in the American Journal of Public Health reveals that many Americans remain largely unaware of the dangers posed by highly pathogenic avian influenza (HPAI), commonly known as bird flu. Conducted by researchers from the CUNY Graduate School of Public Health and Health Policy, the study highlights a concerning level of public ignorance and apathy, which could hinder efforts to contain the virus and prevent a significant public health crisis.

The research team carried out a comprehensive survey between August 5 and 15, 2024, involving a representative sample of U.S. residents, with particular attention to rural populations. The findings show that over half of the respondents (53.7%) were unaware that pasteurized milk is safer than raw milk, despite widespread knowledge that cooking meat at high temperatures can eliminate harmful pathogens like H5N1. Additionally, nearly 28% of participants expressed reluctance to take the bird flu vaccine if recommended by health authorities, and a similar proportion were unwilling to make dietary modifications to reduce their risk.

The study also identified significant political and geographical disparities. Participants identifying as Republicans or Independents were less supportive of vaccination and dietary changes compared to Democrats. Rural residents, who are more likely to work with livestock or live near farming operations, showed lower acceptance of public health measures than their urban counterparts.

Lead researcher Rachael Piltch-Loeb emphasized that these attitudes could pose serious obstacles to controlling the virus's spread. She stressed the importance of targeted communication strategies that address specific perceptions within different demographic groups. Health communication expert Kenneth Rabin added that collaborating with agricultural leaders and food industry stakeholders — especially considering the large number of undocumented agricultural workers at risk — is crucial for effective intervention.

The findings underscore the need for tailored public health messaging that resonates across various communities and political lines, aiming to enhance awareness, foster positive attitudes towards vaccination, and promote safe food practices. Overall, the study warns that ongoing public disengagement with bird flu risks could undermine efforts to manage the outbreak, emphasizing the importance of strategic health communication to safeguard public health.

Source: https://medicalxpress.com/news/2025-04-americans-dont-bird-flu-threat.html