Bilingual Campaign Raises Awareness About Hypertension in Latino Communities

Erika Perez's experience highlights the serious health risks associated with high blood pressure, especially within Latino populations. During her third pregnancy, she was diagnosed with hypertension. Just ten days after childbirth, she suffered a heart attack, and years later, she experienced a stroke. Perez's story underscores the importance of early detection and management of high blood pressure, also known as hypertension.

Statistics reveal that over half of Latino men and approximately a third of Latina women aged 20 and older suffer from high blood pressure. This condition is a major contributor to heart disease, strokes, and kidney failure. Despite these risks, Latino adults tend to have lower rates of awareness, treatment, and control of hypertension compared to white Americans. Barriers such as language, cultural differences, and limited access to health insurance hinder effective diagnosis and management.

In recognition of Hispanic Heritage Month, the American Heart Association has launched a bilingual campaign titled "Love Your Heart. Lower the Pressure.,” supported by Providence. This multimedia initiative features real stories like Perez's, aiming to motivate individuals to know their blood pressure numbers and collaborate with healthcare providers for proper management.

Dr. Monica Ferguson from Providence emphasizes that managing high blood pressure is feasible through small steps. She suggests weight management, reducing sodium intake, adopting a plant-based diet, and regular exercise. However, some individuals may require medication to control their condition.

Healthy lifestyle choices can significantly reduce the risk of hypertension. The American Heart Association recommends maintaining a systolic blood pressure below 120 mmHg and a diastolic below 80 mmHg. Preventative measures include eating a balanced diet rich in vegetables, fruits, whole grains, and lean proteins; limiting alcohol consumption; engaging in regular physical activity; managing stress; maintaining a healthy weight; quitting smoking; and adhering to prescribed medications.

For more information about high blood pressure, visit heart.org/bp. This campaign aims to lower the disparities in hypertension awareness and control among Latino communities, ultimately reducing the incidence of related cardiovascular diseases.

(Source: https://medicalxpress.com/news/2025-09-bilingual-campaign-silent-killer-latino.html)