Public Perception of Seed Oils: Safety Concerns on the Rise Amid Conflicting Information
Most Americans view seed oils as safe and beneficial, but rising health concerns and misinformation are influencing perceptions, prompting some to avoid these commonly used cooking oils. Learn about current consumer attitudes and the role of social media in shaping opinions.
A recent survey highlights that while most consumers view seed oils as safe and beneficial, increasing health concerns and misinformation are influencing public perceptions. The April 2025 Consumer Food Insights Report from Purdue University’s Center for Food Demand Analysis and Sustainability (CFDAS) examined how Americans perceive popular cooking oils, including vegetable and canola oils derived from plant seeds. Despite their widespread use due to affordability and favorable cooking properties, seed oils have recently come under scrutiny, especially in social media circles, where claims about their potential health risks are amplified.
The survey indicates that 53% of Americans believe seed oils are safe for consumption, and 45% see them as healthful. However, a small yet significant 9% perceive them as unsafe, and about one-third believe they may promote inflammation in the body more than other fats. This conflicting information has led to some consumer confusion, with the results showing a growing trend—around 20% of Americans are now avoiding seed oils while cooking.
Notably, social media stands out as the most common source of information about seed oils, with over half of respondents encountering related content. Although consumers generally trust healthcare professionals more, social media influencers' constant messaging may sometimes overshadow more accurate, evidence-based information. Experts from Purdue emphasize that their focus is on understanding consumer beliefs rather than establishing health facts.
Despite these mixed perceptions, the majority of consumers remain neutral or positive about seed oils, viewing them as safe and beneficial. The report also links broader economic factors, such as rising food prices and inflation expectations, which may influence consumer attitudes toward food choices. Overall, while seed oils continue to be a staple in American kitchens, the rising health concerns, fueled by misinformation and media coverage, are prompting more consumers to reconsider their use. Ongoing research and clear communication are essential to help the public navigate these conflicting narratives about seed oils.
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